The New Work of Composing

How to Navigate the Prezi: Start the Prezi by clicking on the right-arrow icon located at the bottom of the Prezi screen. That will load the Prezi and give you more menu options, which are located across the bottom. If you choose the More > tab you can select autoplay, which will navigate the presentation for you along the preset path. You can navigate the presentation for yourself by clicking the right-arrow icon. You can view the text in Full Screen (the best mode for viewing this particular text) by clicking More > where you can navigate by clicking any part of the prezi. You can also use the scroll feature on your mouse to zoom in/out on any particular piece or node of the text.


the digital neighborhood



Picture of family walking meant to evoke the meaning of neighborhood

As a metaphor, neighborhood evokes community, familiarity, shared space and often an assumption of shared values. Due to how easily and quickly groups emerge and dissolve via the Internet and our increasingly mobile society, we have made the concept of neighborhood into an icon, a holder of shared values. In doing so, a sense of nostalgia regarding neighborhoods emerges as we yearn for a place to connect with those who have something in common with us. Place easily becomes the focus of this yearning.

place blogging and hyperlocal journalism

Hyperlocal picture example from Chicago Tribune

The digital neighborhood, in the case of place bloggers, begins within a literal neighborhood and moves outward. And like many digital neighborhoods, place bloggers often focus on what journalists call hyperlocal content.

relevance and the pothole paradox

slide of hyperlocal relevance

When focusing on hyperlocal content, the relevance of the information becomes paramount in order to avoid what Steven Johnson (2007) called the “pothole paradox.” The idea is that the pothole in front of your home or apartment is a big deal to you, but your friends a few blocks over couldn’t care less.

social proximity

With today’s digital possibilities, society is not limited to geographic proximity for social connection or participation. In lieu of proximity, we rely on technology to help us construct our collective identities by trying to recreate connections to geophysical locations. Social media sites work as an “unbounded community,” in which my geographic location is only one way to connect me to other social media users.


Page 1 of 2  1  2 »